Beloit Farmers Market
An award-winning community tradition, with vendors selling local produce, organics, baked goods, honey, jams & jellies, bedding plants, fish, meat, eggs & cheese, fresh flowers, artisan crafts, scents & skin care. Find what produce and fruits are in season.
Download our 2026 Beloit Farmers Market Brochure, or stop at our Information Booth for a copy. Click here for an interactive map that will show you if your favorite vendor is in attendance this week!
Get your reusable bags for just $5 and Beloit Farmers Market stickers for just $3 at our Information Booth or office. Also, check out our 50th Anniversary Bag for just $10!
Click here to watch our 2025 market video.
*Please note: pets are not allowed at the market.
Become a vendor at the Beloit Farmers Market
Outdoor Market
May – October
8 AM – 1 PM
Indoor Market
November – April
9 AM – 12 PM
Location
Downtown Beloit
Know Before You Go
No Pets
To provide community members with additional access to affordable and healthy foods, the Downtown Beloit Association Farmers Market and SSM Health are partnering for the ‘Double Up Food Bucks’ program.
The Beloit Farmers Market and SSM Health Double Up Food Bucks program encourages community members who receive Supplemental Nutrition Assistance Program (SNAP) benefits to purchase fresh produce and grocery essentials from local vendors.
Many Beloit Farmers Market vendors accept Double Up Food Bucks (market tokens) – which can be purchased at the Beloit Farmers Market information booth – as the form of payment.
The process is easy:
- Stop by the Beloit Farmers Market Information Booth, located the corner of Grand Avenue and State Street, in downtown Beloit.
- Present active SNAP card.
- Choose dollar amount to have deducted from SNAP account.
- For the Double Up Food Bucks program, every $5 a community member purchases in market tokens will be matched in bonus funds from SSM Health (up to $15, once per month, while funding lasts). Example: A community member who purchases $15 from their SNAP account would receive $15 in additional funds from SSM Health, once per month, while funding lasts.
Double Up Food Bucks (market tokens) can be used to purchase fresh produce, baked goods, eggs, honey and more at the market. Note: they cannot be used to purchase art products, gifts, food truck meals, etc.
Additional individuals and businesses are encouraged to contribute to the Double Up Food Bucks Program “pot” to help grow the amount of funds available to address food insecurity. All donations, big or small, make a positive difference to help those most in need.
Beloit Farmers Market Impact 2025
A few things to note:
- Our average visitor count is 5,913 each week with a total number of visitors for the year 153,738
- 45% of visitors attend the market every week or every other week, while 27% visit the market monthly
- 43% of visitors are from Rock County, 20% were from Winnebago County, and 30% from further out, in Illinois and Wisconsin. Others were from further regions.
- Average amount spent at the market is $43.37 per attendee with a total estimation of $6.7 million in sales, an increase of 15% over 2024
- Average amount spent at downtown businesses is $18.84 per attendee with a total estimation of $2.9 million in sales
Beloit Farmers Market Dates (Saturdays)
Outdoor Market
May – October
8 am – 1 pm
Indoor Market
November – April
9 am – 12 pm