By: Ma’rico Holland Posted: Jun 10, 2026 / 06:22 PM CDT
BELOIT, WIS. (WTVO) — Gov. Tony Evers visited Beloit on Wednesday, touting a tourism boom in Beloit and across the state. The state’s tourism industry generated $27 billion in economic impact, reflecting a substantial increase.
Visitors spent $313 million in Rock County in 2025, according to the Wisconsin Department of Tourism. Rock County also contributed to $515 million in total economic impact for the state.
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